Person-level website identification

Pay per match.
Never per plan.

Only pay for what you use.

You bought 600 matches this month. You'll use 400. The rest is capacity you paid for and won't see again. We bill per match identified, not by the bucket.

Try 25 matches free → See your savings ↓

Why you can trust Squid ID:

5,000+
websites running Squid
12M+
visitors analyzed / month
Billions
data signals / month
99.99%
uptime
Save $1,188/year

Typical savings when you're paying for 600 matches but only using 400.

~7 in 10 RB2B customers are on entry plans (300–600 credits/mo). At typical usage, Squid ID costs them 30–60% less.

Run your own numbers ↓

The bad-match guarantee

Pay per match.
Never per plan.
Never for a bad lead.

Our pricing model isn't the only thing we did differently. We don't bill you for matches that don't actually pan out.

Layer 0

5-source waterfall

Before a match is even shown, we waterfall through 5 identity providers and cross-check the result. Confidence below threshold? It never reaches you. The waterfall is also why we hit up to 45% coverage where single-source vendors plateau around 25–30%.

Layer 1

Auto-verified before billed

Every match runs through email validation, LinkedIn check, and company verification before it hits your bill. Failed verification = never charged. You never see it.

Layer 2

1 free refund per 10 paid matches

Match looks bad? Click "Flag this match" for an instant credit. You get 1 no-questions-asked refund for every 10 paid matches you use, with at least 1 refund a month no matter what.

Layer 3

Beyond that? Talk to us.

Hit your monthly cap? Open a ticket with the specifics. We review within 48 hours and credit anything legitimate.

Try doing this with a plan-based vendor.
We'll wait.

The reality check

How much are you
overpaying right now?

Pick your current plan. Slide it to how many matches you actually use. Watch what happens.

At typical 70% plan utilization, Squid ID is cheaper than 83% of RB2B's paid plans.

Your bill, side-by-side
Compare your current bill
If you're paying a competitor like RB2B for capacity-based plans, this is what you'd save with usage-based pricing.
400
What you pay now

Your current plan

$399
$0.50 per actual match
What you'd pay

Squid ID

$165
$0.25 blended per match
You'd save
$234/mo
That's $1,188/year back in your pocket.

What you get

The real product.
Not a stripped-down trial.

Squid ID isn't a watered-down sample of our subscription platform. You get the same identification, the same data, and the same delivery to your tools.

Included with every account

Everything you need to identify visitors

Identification
  • ✓ Person-level visitor identification
  • ✓ 5-source waterfall, up to 45% coverage
  • ✓ Business email + LinkedIn + firmographics
  • ✓ Form-fill enrichment: turn form fills into full profiles
Intent & engagement
  • ✓ ICP matching and hot-lead scoring
  • ✓ High-intent page tracking
  • ✓ Full session view: every page, scroll depth, live
  • ✓ Companies and buying-committee signals
Routing & delivery
  • ✓ Real-time match feed in your dashboard
  • ✓ Slack, Teams, HubSpot, Clay, Zapier, and webhooks
Quality & account
  • ✓ Bot filtering, never billed for bots
  • ✓ Bad-match guarantee: flag it, get refunded
  • ✓ 1 domain · paid credits good for 12 months
Add-ons (optional)

Pay only if you actually need them

Squid ID+ from +$0.15

Mobile, personal email, home address, and social profiles on the people you choose. Reveal one record for $0.25, or turn on Automatic at $0.15 per match.

Additional website +$25/mo

Each extra site you want to identify on (up to 3 sites total). RB2B charges $99 for the same.

API access +$19/mo

A flat monthly add-on for read-only API access. Pull your identified visitors into your own systems, no per-call charges.

Need the full platform?

asksquid.ai

Plans from $55/mo.

Intelligence
  • → Behavioral signal + intent
  • → ICP analytics + routing
Analytics
  • → Dashboards + heat maps
  • → Visual event labeler
  • → Custom reporting
Scale & control
  • → Unlimited domains
  • → Delegated admin
  • → Agency-ready + white label
Developer
  • → Full API + real-time SDK
See asksquid.ai →

Integrations

Send every match
where you already work.

The moment a visitor is identified, Squid ID routes them to your tools in real time. Native connectors for the ones you live in, webhooks and a read-only API for everything else.

Slack Slack

Real-time hot-lead alerts, routed to the right channel the instant a visitor is identified.

Docs →
HubSpot HubSpot

Sync identified visitors as contacts and companies, with ICP and high-intent routing.

Docs →
Clay Clay

Drop matches into a Clay table to enrich, score, and automate the rest of the workflow.

Docs →
Microsoft Teams Microsoft Teams

The same instant alerts, delivered to your Teams channels.

Docs →
Zapier Zapier

Fan out every match to thousands of apps with a single Zap.

Docs →
{ } Webhooks & API

POST raw identification events to anything that speaks JSON, or pull them from the read-only REST API.

Docs →

Also native: Apollo, Instantly, Smartlead, lemlist, Reply.io, SmartReach, HeyReach. If your stack speaks JSON, we speak your stack.

Simple pricing

The whole price list,
no asterisks.

You pay per match resolved. The more you use, the cheaper each one gets. That's it.

Monthly matches
Per-match rate
Best for
1 – 500 matches
$0.25
Entry rate
501 – 2,000 matches
$0.20
Growing usage
2,001 – 5,000 matches
$0.15
Upper band
No overage charges · ever
Posted rate = your rate
RB2B charges $0.25–$0.45/match overage. We don't.

Pay-as-you-go, no monthly commitment. Caps at 5,000 matches/month — once you're consistently above that, contact us and we'll find the right fit.

How it works

Four steps. About five minutes.

1

Sign up

Email, password, and a card on file. We hold it. We don't charge.

2

Get 25 free matches

On us. Wire up your integrations, watch real visitors get identified.

3

Top up when ready

$5 minimum, only when you want more. We don't charge a cent until you say so.

4

Auto-recharge (optional)

Set it once and we refill your wallet when it runs low. Or don't, and we'll just pause.

Common questions

You're probably wondering...

What counts as a "match"?
A successful identification of a website visitor with verified contact data. We don't bill on attempts, dead leads, or "we tried but couldn't find anything." If we can't stand behind it, you don't pay for it.
Do I need a card to get the 25 free matches?
Yes. We ask for a card upfront and hold it on file, but we don't charge a cent for the 25 welcome matches. The card-on-file just keeps things clean: if you decide to keep going past 25, you top up $5 minimum and we draw from the card you've already added. No re-entering details, no second checkout. If you never come back, you never get charged.
How does this compare to RB2B / Warmly / Apollo on match accuracy?
Most single-source vendors plateau around 25–30% visitor coverage because they rely on one identity dataset. We waterfall against 5 sources and cross-check before serving the match, which is how we reach up to 45% coverage with comparable-or-better accuracy. The other difference is what we don't charge you for — we run verification before we bill, and they don't.
What's the "5-source waterfall"?
For every visitor, we query five independent identity datasets in priority order and cross-reference the results. Highest-confidence match wins; conflicts get downgraded; low-confidence results are dropped before they ever hit your bill. Result: broader coverage, fewer junk matches, no single-source blind spots.
What is Squid ID+ and when should I use it?
Squid ID+ adds mobile, personal email, home address, demographics, and social profiles to a match. It's $0.25 on top of the base match rate, and you opt in per request — so the matches you don't flag stay at standard pricing. Useful for outbound calling, direct mail, or any workflow where contact channels beyond email matter. If you need Squid ID+ on most or all matches, asksquid.ai's plan-based pricing gets you a lower per-record premium rate.
Do credits expire?
There's no subscription, so you can pause anytime and pick back up later. Credits do have a shelf life: paid credits last 12 months and welcome credits 90 days, and anything unused by then lapses.
Can I get an invoice instead of charging a card?
For accounts over $1,000/month in usage, yes. For everyone else, it's prepaid card or wire. Keeps things simple.
What integrations do you support?
Native connectors for Slack, Teams, HubSpot, Clay, Zapier, Apollo, Instantly, Smartlead, lemlist, Reply.io, SmartReach, and HeyReach, plus webhooks and a read-only REST API. Webhooks reach everything else (Salesforce and hundreds more). If your stack speaks JSON, we speak your stack.

Stop buying capacity.
Start paying for results.

25 free matches. $5 to keep going. Auto-recharge optional.

Try 25 matches free →

25 matches free · No charge until you top up · Pause anytime